By Samuel Humes
6 used and new from $4.42
First tagged by Yellow Forest Books "Yellow Forest Books"
Customer tags: textbook, vintage textbooks, samuel humes, economics, business, managing the multinational, isbn 0135551374
Review & Description
This book compares and analyzes how leading American, European and Asian industrial corporations strategically organize and manage their multicontinental enterprises. It focuses on how multinationals are reorganizing their international operations with transcontinental structures, international management staffing and globally shared values - designed to enable their diverse production, function, and territorially driven parts to work together more coherently. The text presents 26 case studies of leading European, American and Asian multinationals, such as Philip Morns, Ford, Exxon, Nestle, Royal Dutch, Shell, FLAT, ICI, BP, Samsung, Toyota, and Sony. Read more
No comments:
Post a Comment